Trademark Registration

FACT: A registered trademark will take precedence over business registrations and domain names. Without a trademark you run the risk of someone else claiming the right to the name that you trade under.

Most of us believe that registering a business name, incorporating a company, or registering a domain name means that we will own that name. But in Australia that is not the case.

In Australia the various registration authorities will allow registrations of names that are similar to others on their database, this also applies to domain name registrars and the market is left to sort out any disputes.

If someone else has a trademark that is similar to your business name, company name or domain name they can take legal action to force you to change your name or stop your business from using that name.

Protect your business. Stop others from poaching your name.

Every Australian business needs a trademark. Get a trademark and never lose your business name, company name and domain name and stop others from using a similar name to yours.